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Product Management and Design

Product Management and Design Service for MedTech the Vicerion Way

We bring McKinsey-grade structure to product management—but we do it with domain expertise, startup speed, and a playbook born from real healthcare wins.

Our founder built the healthcare product development frameworks at a Fortune 20 tech company and a Fortune 500 platform that achieved Best in KLAS. That means we don’t just “know” healthcare—we’ve scaled it, shipped it, and helped redefine what excellence looks like in enterprise health tech.

At Vicerion, we offer enterprise-grade processes: persona-based architecture, ROI-linked roadmaps, and high-performing scrum teams that know how to deliver within SAFe Agile, or lead with our own battle-tested lifecycle.

We consult. We build. We scale.

And we do it with the strategic precision you’d expect from a top-five consultancy, but with the real-world grit and healthcare fluency no generalist firm can match.

​Why Product Management and Design?​

At Vicerion Corp, we blend top-tier consulting discipline with real-world healthcare delivery insight to drive product strategy from vision to release. Whether you’re building a patient engagement platform, provider workflow tool, or research-grade data system—we know how to balance growth, trust, and clinical value.

From frontline workflows to FDA-readiness and reimbursement models, our team has led product strategy inside Fortune 20 tech and Best in KLAS-winning health platforms. We don’t guess—we know what works in regulated healthcare.

Our lead product manager helped shape one of the most emulated social apps in the world and brings freemium SaaS, behavioral insight, and digital communication expertise to reimagine patient and clinician engagement.

We bring a structured, artifact-rich methodology to every engagement. With over 24 checkpoints from business case to clinical release, we protect the strategic intent of your investment while delivering on time.

Whether embedding into your SAFe program or leading from our own playbook, our teams thrive in Agile at scale—connecting roadmap, design, and delivery from PI planning to sprint release.

We don’t stop at strategy decks. Our cross-functional teams deliver wireframes, annotations, service blueprints, and user flow artifacts that developers and designers can implement confidently.

We translate business goals into clinical features and back again. From HL7 to FHIR, from persona to protocol—we connect vision to execution across teams.

Whether you’re targeting go-to-market velocity or clinical compliance, our hybrid model ensures that bold ideas still meet the bar for security, governance, and regulatory alignment.

Enterprise Master Patient Index
FHIR and REST APIs​
SMART on FHIR App
Product Design​
Data & Research Cloud Platform
Integrated Consulting & BA
Environmental, social, and governance (ESG)
Enterprise Master Patient Index
FHIR and REST APIs​
SMART on FHIR App
Product Design​
Data & Research Cloud Platform
Integrated Consulting & BA
Environmental, social, and governance (ESG)

What You’ll Get with Vicerion Product Management

  • Capability & Feature Maps
  • Strategic User Stories & Personas
  • FHIR-Aligned Workflow Blueprints
  • PI Planning Support & Agile Grooming
  • Metrics-Driven Outcome Tracking
  • Partnered QA & Clinical Oversight

Ready to build what matters? Let’s align your business case to a product roadmap that works in the real world.

Contact us to learn how we help digital health innovators connect product strategy with healthcare execution.

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Dr. Aaron Morgenstein is a board-certified orthopaedic surgeon, medical director, and healthcare innovator whose career bridges the worlds of clinical excellence, digital transformation, and physician workforce strategy. With a background in mechanical engineering and a medical degree from the University of Kentucky College of Medicine, Aaron brings systems-level thinking and analytical rigor to every facet of healthcare delivery.

He has served in diverse leadership roles across telemedicine, AI-enabled e-consulting, utilization review, and clinical operations. Currently, Aaron serves as Team Lead at FlexMedStaff, and holds active roles with Sitka, Amwell, and SpecialtyCoverage LLC, where he supports virtual care delivery, clinical decision-making, and multidisciplinary care coordination.

Aaron is also a sought-after advisor on physician recruitment, retention, and engagement strategies, bringing firsthand knowledge of both front-line medicine and the operational demands of modern health systems. His work spans telehealth innovation, medical-legal consulting, malpractice review, and clinical workforce models for both traditional and virtual care platforms.

A strong advocate for physician voice in technology development, Aaron actively consults on the responsible use of AI in clinical settings, and is a champion for sustainable models of virtual specialty care. He brings to the boardroom a unique ability to translate between clinical, technical, and executive perspectives ensuring strategic alignment between product, policy, and patient care.

Aaron Morgenstein

Surgeon
20+ years Healthcare

Bill Henry is a globally recognized technology executive and board leader with over two decades of experience building and leading organizations that design, deliver, and scale information technology products and services. Known for his transformational leadership style and sharp commercial acumen, Bill has consistently driven top-line growth, expanded EBITDA, launched category-defining products, and enhanced enterprise value across both public and private markets.

Currently serving as Chairman of the Board at Vicerion Corp, Bill brings deep operational and governance expertise across startup, scale-up, and mature enterprise environments. His leadership portfolio includes serving as CEO and COO across multiple high-growth companies including Gander.ai, Renew, Aeon Global Health, and Omnico Group, where he led strategic acquisitions, developed go-to-market excellence, and executed high-impact digital transformation strategies.

Bill has proven success building high-performance organizations across sales, marketing, product, engineering, professional services, and service delivery, both in the U.S. and international markets. His ability to lead through complexity—whether in turnaround, rapid-growth, or post-M&A integration scenarios—makes him a trusted advisor at the board level and a force multiplier in executive leadership.

His core competencies include:

  • Strategic planning, vision, and execution
  • Revenue acceleration and global go-to-market leadership
  • M&A and post-transaction integration
  • New product development and innovation
  • Private equity portfolio growth and value creation
  • Board governance in both public and private contexts

Bill holds an MBA from The Wharton School and a BA in Quantitative Economics and Decision Science from UC San Diego.

His leadership is metrics-driven, customer-obsessed, and consistently focused on delivering durable business outcomes at scale.

Bill Henry

Board Chairman
20+ years Healthcare Tech

Shawna Koch Bronski is a seasoned board advisor and executive leader with a 25+ year track record spanning healthcare innovation, national policy influence, enterprise architecture, and commercial growth. She has led and scaled P&L organizations between $380M and $580M, receiving multiple awards at IBM for transformative innovation and large-scale solution delivery.

A natural builder of both systems and businesses, Shawna has helped craft strategy and technical architecture for startups, Fortune 20 companies, payers, providers, HIEs, ISVs, and retail pharmacy leaders. She has led complex go-to-market efforts and multi-million-dollar enterprise sales cycles, building strong executive relationships and delivering on revenue and margin goals while driving product-market fit.

She has also served as a key voice in shaping national healthcare policy, including contributions to legislation and rulemaking focused on interoperability, patient access, and innovation-friendly regulation. Her advocacy for SMART on FHIR, USCDI, and standards-based APIs has helped advance the responsible liberation of clinical data for care, research, and equitable innovation.

As the Founder and CEO of Vicerion Corp, Shawna leads teams delivering next-generation health data platforms including FHIR-based repositories, SMART on FHIR apps, imaging pipelines, and scalable AI/ML infrastructure for a diverse range of clients. She combines deep technical fluency with sharp commercial instincts, making her a trusted advisor at both the board and operational level.

Shawna brings to the boardroom a rare mix of strategic foresight, policy expertise, architectural vision, and business development leadership, enabling her to drive governance and insight across product, operations, compliance, and growth.

Shawna Koch Bronski

Founder/Product
20+ years Healthcare

Matt is an Engineering Intern with three years of undergraduate study in Computer Science and a strong passion for real-world impact. This summer, he’s diving into a mix of exciting internal and client-facing projects—bringing curiosity, focus, and fresh technical perspective to the Vicerion team.

Matt has quickly integrated into our Vicerion Healthcare Engineering Program, where he’s actively training in healthcare data workflows and pursuing certification as part of his development. His initiative, adaptability, and eagerness to contribute have already made a lasting impression.

Matt will be with us through August 2025, and we’re thrilled to have him on the team as he continues building a strong foundation in health tech engineering.

Matt

Engineering Intern
2+ years Engineering

Divya is a recent Master’s graduate in Computer Science who brings fresh energy, sharp technical thinking, and a strong foundation in software development to the Vicerion team.

Currently enrolled in our Vicerion Healthcare Engineering Program, she is quickly gaining hands-on experience in clinical data workflows, customer requirements, and real-world interoperability challenges.

Divya’s standout strength in C++ shines through in her contributions to performance-critical systems and integration tasks. She approaches every project with curiosity, focus, and a team-first mindset.

We’re proud to have Divya on board—not just for her skillset, but for the bright perspective and passion she brings to healthcare technology.

Divya

Junior Full Stack
2+ years Engineering

Aju is a dedicated Back-End Engineer with over five years of experience specializing in Python development, Azure cloud services, and data structuring with JSON and RESTful APIs. At Vicerion, he plays a key role in building and maintaining robust back-end systems that power our SMART on FHIR applications and healthcare data solutions.

In addition to his core contributions, Aju is an active participant in the Vicerion Healthcare Engineering Training Program, where he’s expanding his knowledge in interoperability, clinical data models, and regulatory standards positioning himself as a rising expert in the health tech domain.

Known for his tireless work ethic, precision coding, and collaborative spirit, Aju consistently delivers solutions that meet client expectations and often go beyond what was envisioned. He is a true team player, part of our founding team, and an invaluable asset to every project he touches.

Aju

Back End Engineer
5+ years Engineering

Dhruv is a versatile and highly skilled Full Stack Engineer with deep expertise across back-end systems, data engineering, medical imaging, and modern front-end frameworks. With over five years of hands-on experience, he brings a comprehensive understanding of full-stack architecture—making him a go-to problem solver across the tech stack. Dhruv is an important part of our founding team.

At Vicerion, Dhruv plays a critical role in architecting scalable back-end services, integrating imaging pipelines, and ensuring clean data flows into FHIR-compliant systems. His experience spans everything from cloud-native APIs and database optimization to responsive UI development and advanced data visualization.

In addition to his technical leadership, Dhruv is deeply committed to mentoring and guiding junior engineers, helping them build confidence and technical excellence through patient, practical coaching.

Calm under pressure and relentless in quality, Dhruv builds systems that are as elegant behind the scenes as they are impactful to the end user.

Dhruv

Back End Engineer
5+ years Engineering

Riddhi Choksi is a dynamic and deeply experienced Solutions Architect with over a decade of engineering expertise spanning system design, cloud infrastructure, and enterprise-scale application architecture. She brings both strategic insight and hands-on technical fluency to every challenge, with a particular strength in aligning complex systems with real-world healthcare workflows and is a part of our founding team.

Riddhi’s addition to the Vicerion team marks a long-held milestone: it has been a personal goal of our founder to bring a woman into architectural leadership—and Riddhi has exceeded every expectation. She brings a rare blend of intellectual rigor, high energy, and inclusive collaboration that elevates every team she’s part of.

Whether guiding system-wide architecture or mentoring cross-functional teams, Riddhi leads with clarity, conviction, and compassion. Her presence at Vicerion not only strengthens our technology it strengthens our culture.

Riddhi

Architect
10+ years Engineering

Mohit is Vicerion’s a skilled Front-End Engineer with over five years of experience blending elegant design with high-performance web architecture. He brings a unique hybrid strength in both UI/UX design and front-end engineering, enabling him to deliver visually polished, user-centric interfaces that meet enterprise-grade performance and accessibility standards.

At Vicerion, Mohit leads front-end development for our SMART on FHIR apps and healthcare data platforms. He specializes in React, TypeScript, and Tailwind, building modular, responsive components that integrate seamlessly into clinical workflows across desktop and mobile.

With a sharp eye for detail and a deep understanding of user behavior, as a part of our founding team, Mohit ensures that every product experience is intuitive, fast, and built to scale.

Mohit

Front End Engineer
5+ years Design & Engineering

Erik is Vicerion Corp’s Frontend  Architecture Lead with over a decade of experience in building scalable, elegant design systems for complex domains like healthcare and finance. With a proven track record across startups and high-growth tech companies, this engineer has led the architecture of lightning-fast hybrid applications, redesigned UI frameworks to improve load times by over 60%, and mentored high-performing engineering teams across geographies. He brings a unique blend of architectural intuition and pixel-level precision, specializing in modular design, micro-frontend ecosystems, and server-driven UI platforms that deliver seamless, compliant, and conversion-optimized experiences. His work consistently balances beauty with performance – delivering real business outcomes and enabling product teams to ship faster, smarter, and with higher confidence at scale.

Erik is Vicerion Corp’s Frontend Architecture Lead and a master of scalable, elegant design in complex health and finance technology ecosystems.

With over a decade of experience spanning startups and unicorns like PhonePe and Navi Technologies, Erik has architected lightning-fast hybrid applications, reimagined UI frameworks to reduce load times by over 60%, and led high-performing engineering pods across India.

He brings a rare combination of deep architectural intuition and pixel-level perfectionism designing modular, micro-app ecosystems and server-driven UI systems that power seamless, compliant, and high-conversion user experiences.

Erik’s work isn’t just beautiful it performs at scale, drives real outcomes, and empowers teams to ship better, faster, and smarter.

Erik

Director UX/UI
15+ years Design & Engineering

Pramod is Vicerion Corp’s Lead Azure Architect, bringing over a decade of hands-on experience designing, deploying, and optimizing enterprise-grade cloud infrastructure and our SaaS strategy.

With deep expertise in Azure DevOps, Terraform, and secure, scalable Azure architecture, he leads the backbone of Vicerion’s health tech platforms—ensuring every product is built on resilient, compliant, and high-performing infrastructure. Pramod is known for transforming complex deployment workflows into streamlined, automated pipelines and for enabling engineering teams to deliver with confidence, speed, and operational excellence.

His architectural leadership is core to Vicerion’s promise of healthcare-grade reliability at global scale.

Pramod

Azure Architect
10+ years Engineering

Beth is a founding team member at Vicerion Corp and serves as Director of Engineering and Product, where she leads the design and delivery of scalable, FHIR-native solutions across clinical, payer, and research domains.

With over 15 years of experience in health tech engineering and product leadership, Beth has architected mission-critical platforms for Fortune 500 healthcare organizations and nimble startups alike.

Her work blends deep technical fluency with an intuitive sense of user experience, ensuring that every solution Vicerion ships is both interoperable and human-centered. Beth is known for her clarity, precision, and tireless focus on building products that solve real problems with lasting impact.

Beth

Director of Product & Engineering
15+ years Healthcare

Shawna Koch Bronski is the founder and CEO of Vicerion Corp, a health technology company delivering enterprise-grade interoperability solutions that power digital transformation in clinical, payer, and research environments.

With a background spanning critical care nursing, Fortune 100 digital health strategy, and international interoperability infrastructure, she has helped shape federal policy (including the NHIN, HITECH, and Cures Act), led multi-country HIE deployments, and pioneered SMART on FHIR-based tools that make data accessible, ethical, and usable.

Shawna is known for her relentless commitment to integrity, equity, and empowering global teams to build technology that actually improves lives.

Shawna Koch Bronski

Founder/Product
20+ years Healthcare

Vicerion Corp India:

Managing Director:

Srinivas Jogi

Contact us:

+91 98850 01165
India@vicerion.com

Vicerion Corp Dubai:

Managing Director:

Shawna Koch Bronski

Contact us:

+011 914-552-9898
Shawna@vicerion.com

Vicerion Corp USA:

Address:
30 N Gould St # 42609
Sheridan, WY 82801

Managing Director:

Shawna Koch Bronski

Contact us:

(307) 205-8399
Shawna@vicerion.com

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